The Cleveland School of Cannabis aimed to launch a new class called “My First Plant” to educate students about cannabis cultivation. To create a memorable and engaging learning experience, the school collaborated with PrintAVizion and Dynamic Marketing Consultants to design a bad ass video brochure that would serve as a comprehensive welcome kit for students. This case study delves into how the video brochure, along with other branded materials, provided accurate cannabis education, generated excitement among students, and empowered them to make informed decisions regarding cannabis cultivation.
Challenge:
The Cleveland School of Cannabis recognized the need for a unique and comprehensive welcome kit to introduce students to the world of cannabis cultivation. The challenge was to provide accurate information on cannabis, including its medical benefits, potential risks, legal status, and responsible growing practices, while captivating and engaging students from the moment they received the welcome kit.
Project Details
Solution:
PrintAVizion, in collaboration with Dynamic Marketing Consultants, developed a bad a$$ video brochure as part of the welcome kit for the "My First Plant" class. The video brochure aimed to educate students about cannabis basics and provide a detailed curriculum outline. The kit also included a digest-sized workbook, a promotional pen, and a bag for their seeds, all designed to enhance the learning experience and facilitate practical application of the knowledge gained.
Implementation:
PrintAVizion and Dynamic Marketing Consultants meticulously designed and produced the video brochure and other branded materials to align with the Cleveland School of Cannabis' objectives. The video brochure included engaging video content that covered various aspects of cannabis, such as its medical benefits, potential risks, legal status, and responsible cultivation practices. The brochure's screen size and speaker holes were optimized to deliver a captivating and immersive experience. The workbook provided students with additional resources and space for note-taking, while the promotional pen and seed bag added a practical touch to their learning journey.
Results:
The bad ass video brochure and welcome kit provided an exceptional learning experience for students of the Cleveland School of Cannabis. The immersive video content delivered accurate and comprehensive information on cannabis, empowering students to make informed decisions about its benefits and potential risks. The combination of visual and auditory elements in the video brochure enhanced engagement and information retention.
The branded materials, including the workbook, promotional pen, and seed bag, further solidified the students' connection with the Cleveland School of Cannabis and the "My First Plant" class. The practical and well-designed items added value to their learning experience, fostering excitement and a sense of professionalism.
The video brochure and welcome kit also served as a powerful branding tool for the Cleveland School of Cannabis. The unique and comprehensive approach to cannabis education positioned the school as an authority in the industry and generated positive word-of-mouth among students.
Conclusion:
PrintAVizion's collaboration with Dynamic Marketing Consultants to design a bad ass video brochure for the Cleveland School of Cannabis successfully elevated the educational experience for students of the "My First Plant" class. The video brochure and accompanying welcome kit provided accurate cannabis education, engaged students, and empowered them to make informed decisions about cannabis cultivation. The branded materials added value and professionalism to the learning journey, further enhancing the students' connection with the school. This case study showcases the power of PrintAVizion's video brochure in driving engagement and fostering informed cannabis cultivation practices at the Cleveland School of Cannabis.
